Canadian fashion that celebrates the fact we are not USAmerican.

USA SUX sweater, unisex, in black with red and white stitching, front view, male and female, USA sucks.

USA SUX. Yep.

USA SUX. Yep.
$49.00
WWII-Inspired Civilian Defence Toque in Black

WWII-Inspired Canadian Civilian Defence Toque

WWII-Inspired Canadian Civilian Defence Toque
$35.00
WWII-Inspired, Dark Camo, flex fit hat with Canada Civilian Defence badge embroidered into the front, front view

WWII-Inspired Canadian Civilian Defence Hat

WWII-Inspired Canadian Civilian Defence Hat
$49.00
FCK NZS black, pullover hoodie, front view

FCK NZS - A Bunnyhug with a Nice Message!

FCK NZS - A Bunnyhug with a Nice Message!
$89.00

Doomsday Wear

Who said the apocalypse had to be uncomfortable?

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Canadian-made, Anti-fascist

& Political Streetwear

Hats, Toques, Hoodies, Shirts and Sweaters, with more variety and styles all the time.

Made in Canada for Canadians (and Canadians at heart).

Oh! Canada! 🫦

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#cdnpoli ball cap, red on white, maple leaf embroidered into the rear, classic Dad hat, low profile, side view
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Introducing

#poli-wear

Calling All Canadian Political Afficionados! Celebrate your nerdiness with poli-wear!

Blog - Artistic Inspiration for the Civilian Defence Hats in the Doomsday Wear Collection

Canadians Always Step Up

During WWII, thousands of ordinary Canadians volunteered to defend their own neighbourhoods — not with rifles, but with helmets, armbands, and a stubborn refusal to leave their communities unprotected. Our Civilian Defence collection honours that legacy. Because the instinct to protect what's yours doesn't expire.
It just needs a new toque!
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